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    Monthly financial steering for SMEs and startups

    You built a real business. Stop steering it blind.

    Between two annual statements there are twelve months of decisions made on instinct: hiring, pricing, investing, cash. Mercova turns your accounting into a monthly dashboard, a written analysis and clear actions, so you decide on numbers, not on gut feel.

    Annual support with a monthly review. Cash monitoring frequency is agreed around your needs and available data.

    Sound familiar?

    Growing revenue does not mean clear numbers

    Your bank balance is your dashboard

    You check the account to know if things are fine. But a balance says nothing about margins, seasonality or what next quarter looks like.

    Your accounts do not answer your management questions

    You receive accounting information but need a regular interpretation of margins, cash and upcoming decisions. First clarify the advice already included in your accounting firm’s work.

    Decisions are made on instinct

    A hire, a price, an investment, a tight quote. You decide with the information you have, which is mostly a feeling. Some of those calls are expensive.

    Work from a financial reporting engagement

    What we actually delivered for a business owner

    During a recurring engagement, Mercova produced several reports bringing together the company’s results, cost structure and cash flows. These are the analyses included in those deliverables, with no information that could identify the client.

    Understanding profitability

    The income statement, fixed and variable costs, and break even revenue are presented in one report.

    The question to examine: what revenue is needed to cover costs and generate a profit?

    Understanding cash movements

    The reports present cash flows alongside receivables, liabilities and borrowings.

    The question to examine: why are profit and the bank balance moving differently?

    Reports across several periods

    Successive reports cover the same categories of analysis, giving the owner a regular basis for understanding the numbers.

    The question to examine: what has changed since the last period and needs a closer look?

    This account describes work delivered. It does not claim a financial gain attributable to the engagement. The demonstration tables on this site use fictional data that is separate from client reports.

    Explore the demonstration tables

    The fix

    A financial copilot, every month

    Mercova helps you interpret available information and connect it to decisions. Scope depends on data quality, your organisation and the topics to review each month.

    01

    Your accounts, integrated

    We bring together the ledger and trial balance on the agreed schedule, identifying provisional figures, missing entries and points to check with your accountant.

    02

    The month, analyzed

    Margins, costs, seasonality, warning signs and the trends taking shape, read by a senior eye.

    03

    A dashboard you can read

    One clear page with a written commentary: what is going well, what needs attention, what the numbers say.

    04

    Actions, not reports

    Prioritized, concrete recommendations, ready to decide on. The point is better decisions, not another report.

    05

    A forecast that stays alive

    The forecast is updated at the agreed frequency with explicit assumptions. An important decision or change may require an additional scenario to agree together.

    06

    A monthly call to decide

    One video call a month: we walk through the dashboard together, make the decisions and set the course for the next month.

    Fictional example illustrating our financial management method.

    6. The monthly review leads to specific actions

    Annual support means returning to the same questions with updated figures: what changed, what remains uncertain and what needs deciding. The report prepares the conversation; follow up checks what actually happened.

    See the figures and assumptions

    Is this for you?

    Built for founders who are great at their craft, not at finance

    This is for you if

    • You run an established SME or startup, typically with around 1 to 30 million in annual revenue
    • Your numbers live in your head, or nowhere
    • You want to decide hiring, pricing and investments on facts
    • You have an accountant but lack a regular financial interpretation for decisions

    This is not for you if

    • You are pre revenue and need a first business plan
    • You are looking for bookkeeping or tax filings (we never touch those; your accountant keeps them)
    • You want a report to file away rather than decisions to make

    Ongoing financial support, decisions every month

    A dashboard is a starting point. We propose annual support around your results, cash and upcoming decisions, with a retainer billed monthly according to the agreed scope.

    1. 01

      Understand your need

      In a free initial 20 minute call, we discuss your business, available figures and a specific decision that concerns you.

    2. 02

      Agree a clear annual scope

      If there is a fit, the proposal sets out deliverables, meetings, data requirements, monthly fees and duration terms. You decide before committing.

    3. 03

      Analyse, decide and review actions

      Each month brings an interpretation of the figures and a discussion of decisions. Cash reviews can be more frequent when the need, data and scope support it.

    For owners of SMEs and startups with an established business, typically around 1 to 30 million in annual revenue. The need for recurring analysis, data quality and your involvement matter as much as size.

    Book my free introductory call

    20 minutes to discuss your situation. No obligation.

    The questions founders ask us

    Which decision are your numbers leaving unanswered?

    Discuss your business and an upcoming decision in a free 20 minute call. If there is a fit, we set out annual support and a monthly retainer in a proposal.

    Prefer to see where you stand first? Get your steering score in 3 minutes. Take the score